Celebrating Field Days Awareness Week, Primex’s 39th year

Janelle Saffin MP is celebrating Field Days Awareness Week 2023 and looking forward to Norco Primex's 39th anniversary year event in May.

STATE Member for Lismore Janelle Saffin this week is recognising the 40-strong field days network which injects up to an estimated $100 million a year into regional economies across Australia and New Zealand.

Celebrating Field Days Awareness Week 2023 – from 13 to 17 February – Ms Saffin says she is proud of her long association with one of the very best, Norco Primex, which from 11-13 May this year will mark its 39th anniversary at the Richmond Valley Events Centre in Casino.

“Primex’s success has a lot to do with its Director Bruce Wright and his highly professional team, and Bruce’s other hat is Chair of The Association of Agricultural Field Days of Australasia (AAFDA),” Ms Saffin says.

“Primex always showcases the latest and greatest products, services and technologies for our farmers and rural communities, and after the challenges of supply chain disruption from natural disasters and the Covid pandemic, it is coming back better than ever.

“Agricultural field days are about to start their 2023 season in the next few weeks and run through towards the end of the year, so check out the AAFDA’s website https://www.aafda.com.au/ for the full range of events.”

Here are some interesting statistics worth noting:

  • Field days present more than 24,000 businesses and almost 100,000 suppliers, representing products from local, national and international-based manufacturers and distributors. Primex presents and works with over 300 local businesses from throughout the Northern Rivers.
  • Field days generate an estimated $2 billion in sales from the immediate staging of their events. Primex generates $47 million in sales.
  • The economic impact of field days held at regional venues injects revenue estimated between $80-100 million a year into rural and regional communities. Primex’s economic impact to the region is estimated at $3 million a year.
  • The AAFD estimates almost 1 million visitors attend field days, with most of them investigating and/or purchasing due to attending these events. Primex is expecting 30,000 visitors who travel infra-interstate for the largest and most diverse coastal-based field days in Australia.